Sportwear:

For the countryside:

A few pictures from La Coquette, june 1940. If you click on the images you can see the larger versions. If you need a translation of a pattern’s description in English do not hesitate to ask in the comments, I’ll do my best! ^_^

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To make up for the lack of completed sewing projects, I’m going to share some vintage cuteness. Before I show you some outfits pictures, I wanted to introduce you to the magazine they come from. It’s a french magazine called “La Coquette”, and I own to issues, one from 1940 and one from 1954.

This magazine is a collection of pattern illustrations. Women could then order those patterns using the given references. They were available in standard sizes or made to the customer’s exact measurements. The company even had sewing mannequins available for sale. There are also a few knitting/embroidery patterns given directly in the magazine. Inside La Coquette you could find a ticket to get one of the patterns for free.

Something I like is the fact that even if all the outfits are only drawn and not always shown on colored pages, the description that accompany those drawings is very precise: it gives you the exact fabrics used, and the amount needed of those fabrics. That way we vintage lovers have more chances to recreate the style, even if we can’t find the patterns. ^_^