Publication vintage : La Coquette

My sewing machine has been brought to the repair shop last week. I was hoping to get it back yesterday, but sadly we have only one car, my husband is working this week-end (and  goes to work by car) and they called me too late in the morning for us to go before he left for work. Since I can’t go during the week, it will be another week without my precious sewing machine. :(

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To make up for the lack of completed sewing projects, I’m going to share some vintage cuteness. Before I show you some outfits pictures, I wanted to introduce you to the magazine they come from. It’s a french magazine called “La Coquette”, and I own to issues, one from 1940 and one from 1954.

This magazine is a collection of pattern illustrations. Women could then order those patterns using the given references. They were available in standard sizes or made to the customer’s exact measurements. The company even had sewing mannequins available for sale. There are also a few knitting/embroidery patterns given directly in the magazine. Inside La Coquette you could find a ticket to get one of the patterns for free.

Something I like is the fact that even if all the outfits are only drawn and not always shown on colored pages, the description that accompany those drawings is very precise: it gives you the exact fabrics used, and the amount needed of those fabrics. That way we vintage lovers have more chances to recreate the style, even if we can’t find the patterns. ^_^


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